Open Air Painting – PRESS RELEASE

Media Release

For Immediate Release (2 pages)               Media Relations:
Tuesday, February 1, 2011                                                                          

“Painting the Westside”Art Exhibition and painting demonstrations

West Kelowna, B.C. —-  Louise Lambert, President, announced today that Westside Plein Aire Art Group will hold its first exhibition this February 25-27 at Nineteen Steakhouse & Lounge at Two Eagles Golf Course in West Kelowna.  This year’s theme, titled ‘Painting the Westside’ is being presented as part of the greater Central Okanagan Spirit Festival held locally throughout February.

Aspiring and experienced artists alike, and the general public are invited to meet the outdoor painters, view select works of local art, watch demonstrations and learn a few new tips or techniques related to observational painting outdoors.  What sets this group of artists apart from most conventional studio painters is that they immerse themselves in nature for greater creative inspiration in painting their vision of Okanagan scenes.  Painting outside allows the artists to see the true colours and form, something that a photograph can never provide. It encourages you as the artist to increase your observational and painting skills, creating a living painting.

Though the exhibition aims to be entertaining, educational and inspirational, the Plein Aire group hopes to increase its numbers of participating outdoor artists and grow the Westside arts community.

The exhibition is free and at least one lucky visitor will walk away with a door prize.

Event:                         WESTSIDE PLEIN AIRE ART GROUP, ‘PAINTING THE WESTSIDE’
Date:                           February 25 – 27, 2011
Times:                        Feb. 25 Friday             Opening Night 7 pm
                                    Feb. 26 Saturday        Painting Demonstration 1:30 – 3:30 pm
                                    Feb. 27 Sunday          Painting Demonstration 1:30 – 3:30 pm

Viewing of art will be available during restaurant business hours on above dates.

About Plein Aire Art Group:  Plein aire is a term derived from the French phrase en plein air, which literally means ‘in the open air’. It is a familiar concept today, but in the late 1800s when the Impressionists ventured out of their studios into nature to investigate and capture the effects of sunlight and different times of days on a subject, it was quite revolutionary.
Our Plein Aire Art group meets every Friday morning at a designated locations, in the Okanagan Valley.  Such locations include vineyards, parks, waterfalls and historical interest site. We strive to capture their beauty in our painting from these venues and eventually will display them to showcase the beautiful Okanagan Valley.

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For further information, comments, photos or to arrange an interview at or before the exhibition:
Louise Lambert
Wine Country Studios on Mission Hill
(250) 707-0795
(250) 212-3674 cell